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The Menopause Specialist Blueprint

The exact model that takes PTs and coaches from £3–5K months to £10K+ as a certified menopause specialist

GET THE BLUEPRINT

The coaching industry changed

Most PTs did not get the memo

 

While generalist coaches are competing harder for the same shrinking pool of clients, lowering prices, adding more sessions, relaunching the same offer with a different name, a different market is expanding rapidly.

Women aged 35+ are the fastest-growing, highest-spending demographic in the health and wellness space. They are not looking for another general fitness coach. They are actively seeking a specialist who understands what menopause is doing to their hormones, their metabolism, their energy, and their cognition.

The PT who understands that is not competing

She has stepped into a different category entirely

Rachael was earning £1,100 a month. Fully booked on the gym floor. Six days a week. Burning out.

15 months after certifying as a Menopause Support Coach she was earning £10,000 a month online, working fewer hours, and taking her family abroad multiple times a year.

The year before, she had managed one holiday, and spent it worried she would lose clients while she was gone.

Nothing changed about her work ethic

Everything changed about her positioning!

This is a positioning problem. Not a skill problem.

 

You are not capped because you are not good enough

You are capped because the model you are working inside was never designed to scale

Time-for-money means this:

×
When your diary is full, your income stops growing
×
When your energy drops, your revenue drops with it
×
When you try to scale, it demands more of you, and there is nothing left to give

More clients do not fix this
More hours does not fix this
Another relaunch does not fix this

What does fix it is a different model…

THE SHIFT THAT CHANGES EVERYTHING

 

The coaches earning £10-20K months in the women's health space are not working harder than you, they made one strategic move…

They stopped being the coach who works with women

They became the specialist those women had been looking for

That distinction, generalist to specialist, is worth £5,000 to £15,000 a month to the right PT. Not eventually. Within 12 to 15 months of making the move properly.

WHAT IS INSIDE THE BLUEPRINT

This is not a motivational training. It is a commercial framework.

 

In 60 focused minutes you will understand:

✓
Why your income is capped right now, and why it has nothing to do with your skill level, your audience size, or how hard you work
✓
The 3B Method. The exact framework behind a business that has generated over £1.1 million and the same path hundreds of coaches and PTs around the world have used to move from generalist to specialist
✓
The three positioning mistakes keeping qualified coaches invisible in the menopause space, and the specific shift that makes you the obvious choice
✓
The revenue model that moves you from time-for-money to structured, scalable income, including 12 ways certified menopause coaches are monetising their expertise right now
✓
The business case for specialising with the market data, the demand signals, and the commercial logic that makes this the most strategic move available to a women's health coach in 2026

You will finish this training knowing exactly what your business looks like at £10K months, and the three moves that get you there.

GET THE BLUEPRINT

THE WOMEN WHO MADE THE MOVE

THE WOMEN WHO MADE THE MOVE

 

Because the model works regardless of where you begin.

RACHAEL — GYM FLOOR PT

£1,100 a month. Fully booked. Burning out.

Rachael certified as a Menopause Support Coach, repositioned her business online, and within 15 months was earning £10,000 a month consistently. She now travels with her family multiple times a year. The holiday she used to worry would cost her clients is now exciting to her and freeing.

Before

£1,100/month, 6 days on the gym floor, one holiday a year

After

£10,000/month online, fewer clients, more freedom

KELLY — GYM FLOOR PT

Stagnant client intake. Unfulfilled. Going through the motions.

Kelly certified with the MSCC and within 12 months had doubled her income, reduced her on-floor hours, and found work she is genuinely passionate about.

Before

Income plateau, unfulfilled, no clear path forward

After

Income doubled, hours reduced, purpose found

POPPY — BURNT OUT DENTAL THERAPIST

Poppy came to the MSCC wanting to support women better. She graduated, we designed her consultancy together, and she scaled from £0 to £8,000 a month within 6 months. She is now hosting retreats for burnt-out dental professionals and training the dental industry in oral health during menopause.

She did not have a coaching business before

She did not have a big audience

She had the right certification, the right framework, and the right model.

Before

£0, career pivot, starting from scratch

After

£8,000/month, retreats, industry educator

KIRSTY — CORPORATE PROFESSIONAL

Kirsty left her corporate career because of her own menopause challenges, one of the 1 in 10 women who resign due to menopause. She came to the MSCC with nothing built, no business, no clients, no platform.

Within 12 months she had built her business from £0 to £3,000 recurring revenue a month, on her own terms.

Before

Corporate exit, £0, building from nothing

After

£3,000/month recurring and growing, on her own terms

Their success was not by accident. It was by design.

THE WOMEN WHO MADE THE MOVE

THE WOMEN WHO MADE THE MOVE

 

Because the model works regardless of where you begin.

RACHAEL — GYM FLOOR PT

£1,100 a month. Fully booked. Burning out.

Rachael certified as a Menopause Support Coach, repositioned her business online, and within 15 months was earning £10,000 a month consistently. She now travels with her family multiple times a year. The holiday she used to worry would cost her clients is now exciting to her and freeing.

Before

£1,100/month, 6 days on the gym floor, one holiday a year

After

£10,000/month online, fewer clients, more freedom

KELLY — GYM FLOOR PT

Stagnant client intake. Unfulfilled. Going through the motions.

Kelly certified with the MSCC and within 12 months had doubled her income, reduced her on-floor hours, and found work she is genuinely passionate about.

Before

Income plateau, unfulfilled, no clear path forward

After

Income doubled, hours reduced, purpose found

POPPY — BURNT OUT DENTAL THERAPIST

Poppy came to the MSCC wanting to support women better. She graduated, we designed her consultancy together, and she scaled from £0 to £8,000 a month within 6 months. She is now hosting retreats for burnt-out dental professionals and training the dental industry in oral health during menopause.

She did not have a coaching business before

She did not have a big audience

She had the right certification, the right framework, and the right model.

Before

£0, career pivot, starting from scratch

After

£8,000/month, retreats, industry educator

KIRSTY — CORPORATE PROFESSIONAL

Kirsty left her corporate career because of her own menopause challenges, one of the 1 in 10 women who resign due to menopause. She came to the MSCC with nothing built, no business, no clients, no platform.

Within 12 months she had built her business from £0 to £3,000 recurring revenue a month, on her own terms.

Before

Corporate exit, £0, building from nothing

After

£3,000/month recurring and growing, on her own terms

Their success was not by accident. It was by design.

WHAT YOU GET WHEN YOU ENROL IN THE MSCC

 

The Blueprint shows you exactly what is possible and precisely how the model works.

The women above did not stumble into these results. They built them, with the right certification, the right framework, and the right business model behind them.

The MSCC - Menopause Support Coaching Certification - is where you build it properly.

CPD certified. Accredited. Endorsed by Dr Zoe Hodson, registered GP and menopause specialist.

Complete in 12 weeks.

The only certification that teaches both knowledge and the commercial model in one program.

Here is everything that comes with your enrolment:

✓
The MSCC Certification - 12 self-paced lessons across 4 modules. Approximately 1.5 to 2 hours per week. Built around the life you already have.
✓
Weekly live teaching and support pod calls with Q&A and case studies to deepen your knowledge and skills - you are not studying alone. Live support is built into every week of your 12 weeks.
✓
Community and support coach - a dedicated support coach inside your community, enhancing your learning and keeping you moving forward.
✓
The Menopause Coach Manual - Adele's 183-page hardback textbook, posted directly to your door. Every chapter correlates to your lesson, pulling out the key learning areas for ease. Each chapter includes a QR code that takes you straight back into your lesson inside the platform. At the back of the book, the business support framework that takes you from graduate to commercially successful specialist. This is not a workbook. It is not a PDF. It is a physical, hardback textbook that lands on your doorstep, because this certification was built to the standard of one. (Retail value £97. Exclusive to MSCC students and Adele's in-person events.)
✓
Electronic and physical certificate upon graduation - to display with pride and present to your clients with confidence.
✓
App student portal access - study on the go and access all course materials wherever you are, whenever you want.
THE BLUEPRINT BUYER BONUS — 7 DAYS ONLY

When you enrol in the MSCC within 7 days of purchasing your Blueprint, you receive 12 months inside the Women's Health and Menopause Education Lab, completely free and gifted to you.

This is where our graduates go after certification.

Active mentorship. Ongoing learning. Live support. Whitelabel resources and downloads to use directly with your clients. A community of certified specialists around the world building alongside you. Over 120 hours of resources and counting.

After 12 months, graduates pay £44 per month to remain. There is a reason they stay with us.

This bonus - 12 months free inside the Education Lab - is only available to Blueprint buyers who enrol within 7 days of purchase.

YOUR INVESTMENT

 

Pay in Full

£3,797

(and secure a Business Strategy Session with £999 with Adele completely free)

(0% Interest Payment Plan from £250 per month)

  • ✓ The MSCC Certification
  • ✓ The Menopause Manual hardback textbook (retail value £97)
  • ✓ Weekly live teaching and support pod calls
  • ✓ Community and support coach
  • ✓ App student portal access
  • ✓ Electronic and physical certificate
  • ✓ 12 months inside the Women's Health and Menopause Education Lab (Blueprint buyers, 7-day window only)

0% interest student fee payment plan available from £250 per month. Klarna available.

Enrol in the MSCC

WHO CREATED THIS

 

Adele Johnston MSc is the UK's leading and award winning menopause coach and educator, founder of the Menopause Support Coach Academy, and creator of the MSCC - Menopause Support Coaching Certification - the industry's evidence-based top standard menopause certification, endorsed by Dr Zoe Hodson, registered GP and menopause specialist.

With a Master's in Psychology and over 20 years in women's health, a decade inside the menopause space, Adele has certified hundreds of coaches and PTs across the UK, Europe, the USA, Canada, Australia and Asia. Her own business has generated over £1.2 million.

She does not separate health from wealth, physiology from performance, or education from execution. That is what makes her graduates next level.

QUESTIONS

 

The Menopause Specialist Blueprint

The exact model that takes PTs and coaches from £3–5K months to £10K+ as a certified menopause specialist

GET THE BLUEPRINT

Adele Johnston MSc | Menopause Coaching Academy

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